REUSE FOUNDATION PROMOTING REUSE TO PREVENT PLASTIC WASTE

Highlights

Greenpeace USA Urges Dove To Kick Plastic Out
	Greenpeace USA staged a demonstration outside Dove's US HQ in Hoboken, New Jersey, displaying a 50-foot banner reading “Dove: Care for Men's Health, Kick Plastic Out.” Demonstrators wearing soccer jerseys distributed “red cards” spotlighting Dove, an official World Cup sponsor, days before the final at MetLife Stadium. Organizers cited research linking plastic chemicals to men’s health issues. Lindsey Jurca, Senior Oceans Campaigner at Greenpeace USA, named parent company Unilever as one of the world's top plastic polluters. Greenpeace called on Unilever to adopt reuse and refill packaging systems.[Image Credit: © Greenpeace USA]
Federal Judge Blocks California's Plastic Recycling Symbol Law
	US District Judge William Q. Hayes granted a preliminary injunction, pausing enforcement of California’s Senate Bill 343, the state's Truth in Recycling law, which would prohibit producers from using the “chasing arrows” recycling symbol unless the packaging will be recycled. A coalition of business groups sued the state’s Attorney General Rob Bonta, claiming the law violated their free speech rights. The bill was due to go into effect in October this year.[Image Credit: © Kenny on Unsplash]
Oregon's Packaging EPR Law Faces Constitutional Trial Challenge
	A five-day bench trial opened in July in US District Court in Portland. National Association of Wholesaler-Distributors v. Feldon is the first constitutional trial testing a state’s extended producer responsibility law. It centers on Oregon's Plastic Pollution and Recycling Modernization Act, effective since July 1 last year. The plaintiffs argue that the state unconstitutionally delegated fee-setting and auditing power to Circular Action Alliance, a private nonprofit serving as the state's approved producer responsibility organization, and that the law burdens interstate commerce, violating the dormant Commerce Clause. Attorney Karen Harned called the arrangement “the worst kind of delegation.” A ruling could affect seven other states.[Image Credit: © Nareeta Martin on Unsplash]
NEO Launches Thailand's First Automated Refill Machine Network
	Thai FMCG NEO Corporate Public Company Limited introduced the “NEO Refill Machine,” the country’s first automated station dispensing body wash, liquid detergent and fabric softener from one unit. Twenty-five pilot machines launched across Bangkok and nearby provinces, with further expansion planned by the end of the year. Customers pay by QR code before a closed-nozzle system dispenses the product. [Image Credit: © Neo Corporate Public Company Limited]
Mondelēz Hits Recyclability Goal, Delays Others To 2030
	Mondelēz International published its “Snacking Made Right 2025” sustainability report, detailing progress on packaging goals. By the end of 2025, about 96% of the company's packaging was designed for recyclability, with a 98% target by 2030. Mondelēz cut virgin plastic use by 11.5% versus a 2020 baseline, beating its original 5% reduction target early. Recycled content reached 3.7%, short of the 5% 2030 goal, but several other targets shifted to 2030 from earlier deadlines due to new regulations and slower circular-economy infrastructure growth.[Image Credit: © Mondelēz International]
Suri Debuts Toothpaste With Compostable Refill Cartridges
	London-based Suri’s new Restore Refillable Toothpaste features a reusable pump paired with plant-based refill packaging made from Vivomer, a biomaterial described as home-compostable after use. Each 60 ml refill cartridge is designed to last roughly one month per user. Refilling involves twisting off the pump, removing the refill cap, screwing in the new refill and locking it into place. [Image Credit: © Instagram from Meta/Suri]
Henkel France Signs Sustainability Plan With Carrefour
	Henkel France signed a Sustainable Linked Business Plan with retailer Carrefour targeting reduced environmental impact across formulas, packaging and transport. It covers household brands including Le Chat, Mir and Schwarzkopf, spanning laundry, dishwashing and personal care categories. Henkel's Biomass Balance initiative substitutes renewable, waste-derived materials for fossil-based surfactants, supplied by partners such as BASF. Packaging plans include more recycled plastic, refillable formats and replacing some plastic with cardboard. Henkel president Cécile Leroi called the plan “ambitious in principle and realistic in its implementation.”[Image Credit: © Henkel France S.A.S., Boulogne-Billancourt]
Philippines Weighs Guidance For Upstream Plastic Waste Prevention
	In the Philippines, the Department of Environment and Natural Resources' Environmental Management Bureau, working with National Plastic Action Partnership Philippines and Plastic Reboot, is gathering input from companies to shape future guidance on measuring upstream plastic waste prevention under the Extended Producer Responsibility Act. Obliged Enterprises - producers and brand owners - are increasingly investing in reuse and refill systems, packaging redesign, material reduction and recycled content. Stakeholders say credible measurement methods are needed for wider adoption. [Image Credit: © United Nations Development Programme]
P&G Uses Cleaning Expertise For Plastic Recycling
	Procter & Gamble outlined three plastic-recycling technologies during a presentation at June’s Packaging Recycling Summit in Rosemont, Illinois. Teo Medellin, director of corporate packaging sustainability at P&G, outlined LAZRmark, a laser-marking system developed with LasX that decorates polypropylene and polyethylene directly, reducing label contamination. It’s approved by the Association for Plastic Recyclers and used on Tide caps. Medellin also mentioned FlexLoop, a solvent-extraction process with Lindner Washtech that removes contaminants, odors and labels from plastics, and dissolution technology, which purifies polypropylene and polyethylene through partners PureCycle and Dow while keeping polymer molecules intact.[Image Credit: © Procter & Gamble]
Lion Trials Digital Returnable Crates And Beer Bottles In Auckland
	Sydney-based beverage company Lion began piloting a returnable crate and bottle system for Steinlager at nearly 50 Super Liquor stores in Auckland, New Zealand. Lion describes the system as the first that combines beer bottles in a circular system with digital tracking, modernizing its earlier Swappa Crate model. Shoppers register in-store with a name and phone number, getting a barcode for checkouts and returns. Smaller 330ml bottles replace the 745ml format. [Image Credit: © Lion]
Fussy Ad Calls Out Plastic Deodorant Waste Habit
	UK-based refillable deodorant brand Fussy launched its first television campaign, fronted by Dragon's Den investor Deborah Meaden. ‘Don't be a tosser’ began airing across Sky channels on July 1, alongside social and out-of-home activity. Meaden said, “every year, billions of single-use plastic deodorants are thrown away.” Founder and chief executive Matt Kennedy added, “We are a nation of tossers.” Fussy's refillable deodorant is already sold in Tesco, Sainsbury's, Ocado and Waitrose.[Image Credit: © The Drum/Carnyx Group Ltd/Fussy]
Brazil Recife Initiative Targets Waste And Plastic Pollution
	In Brazil, Ellen MacArthur Foundation announced a partnership with the City of Recife and the Federal Government, backed by Clean Rivers and companies including Mars, Nestlé, PepsiCo and Unilever. The collaboration aims to unlock up to R$300 million in multi-year investment for collection and recycling systems in Recife, building on a new report from the Foundation, “Closing the Loop”, which finds improved waste management could recover billions of Brazilian reais in lost materials, create jobs and improve conditions for 800,000 waste pickers. [Image Credit: © Ellen MacArthur Foundation]