REUSE FOUNDATION PROMOTING REUSE TO PREVENT PLASTIC WASTE

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GROWING ALARM ABOUT IMPACT OF PLASTICS UNDERSCORES NEED FOR PRACTICAL SOLUTIONS

As the amount of plastic in the environment grows – one study finds a growing “plastic smog” of 170 trillion particles afloat in the ocean – scientists are starting to realise it is not as safe and inert as once thought. A report by Stockholm Resilience Centre points out that most plastics are made up of thousands of different chemicals. many of which, such as endocrine disruptors and forever chemicals, pose toxicity and harm to ecosystems and human health.

Looking at interactions between plastics and environmental boundaries, scientists now believe plastic pollution is changing Earth’s entire ecosystem, affecting the climate, biodiversity, use of freshwater and land, ocean acidification and human health.

Clearly, we need to get moving. In addition to meaningful regulation, we need investment in solutions that work. And especially reuse, since it’s the one that can most quickly bring near-term change.

Let’s get to work![Image Credit: © Stockholm Resilience Centre]

Highlights

Wales Develops Own Deposit Return Scheme
	Wales will implement its own deposit return scheme for bottles and cans, diverging from the UK-wide initiative set to launch in 2027. Unlike England, Scotland and Northern Ireland, Wales will delay its scheme, citing challenges over including glass, which UK ministers opposed. Welsh ministers argue that reusing glass would reduce energy and carbon costs, while industry groups worry about increased costs and consumer confusion and would prefer glass to continue to be included in household recycling collections. Critics warn against disruption caused by differing policies between nations, which could complicate cross-border trade and undermine a unified approach to tackling plastic waste.[Image Credit: © Karolina Grabowska from Pexels.xom]
Court Stops France’s Plastic Packaging Ban For Fresh Produce
	France’s highest court, The Conseil d’Etat, annulled a decree banning plastic packaging for fruit and vegetables, issued in June 2023. The ruling followed a request from the EU to delay national regulations until a unified EU-wide regulation on packaging restrictions was established. Siding with industry groups, the court stated that France’s ban conflicted with ongoing EU efforts to standardize packaging rules. EU regulations, which aims to curb plastic waste, will be fully implemented by 2030, after the European Council’s formal approval.[Image Credit: © Pixabay on Pexels.com]
Summit Finds Key Barriers To Scaling Reuse Systems
	At the Sustainable Packaging Summit in Amsterdam, experts discussed the challenges and opportunities in scaling reuse systems. Major barriers include unclear legal frameworks, lack of consumer engagement and the absence of standardized systems. Unilever’s Holly Nelson emphasized the importance of incentivizing consumers, noting that 50 pilot projects globally found consumer participation to be crucial. The need for standardized definitions, labels and data sharing was also highlighted. Successful examples included Unilever’s OMO brand in Latin America and a waste bank project in Indonesia, while lessons from less successful trials revealed issues with consumer adoption. [Image Credit: © Packaging Europe Ltd part of Rapid News Communications Group]
Americans Support Recycling But Struggle With Confusion, Anxiety
	A new survey found 87 percent of Americans support recycling, but confusion over rules and limited infrastructure hinders efforts. One in three consumers are anxious over concerns they aren’t recycling properly, especially Gen Z (42 percent) and Millennials (42 percent). Over 40 percent admitted to discarding recyclables to avoid mistakes. Despite a strong belief in recycling’s environmental benefits, only 32 percent of waste is recycled nationally, experts stress the need for clearer guidelines and more accessible recycling infrastructure to improve participation and efficiency in waste reduction.[Image Credit: © Keep America Beautiful]
P&G Launches LaserSharp Marking For Sustainable Label-Free Packaging
	Procter & Gamble partnered with LasX Industries on LaserSharp Marking, a laser-based technology that eliminates the need for traditional labels, adhesives and inks. It prints directly on packaging materials, reducing waste and enhancing sustainability by removing unnecessary components like shrink film and pressure-sensitive adhesives. LaserSharp offers high-speed, high-resolution printing and 360-degree marking, and enables faster updates to packaging in response to product or regulatory changes. [Image Credit: © LasX Industries, Inc.]
Study Reveals Obstacles To Effective UK Plastic Recycling
	A Lancaster University study, Plastic Packaging in People’s Lives (PPiPL) project, reveals many UK households engage in “wishcycling”, placing items in recycling bins without knowing they are recyclable. It stems from confusing product labels and inconsistent local recycling rules. The study found that while UK residents care about reducing plastic waste, they often struggle with contamination and lack of engagement. Researchers recommend simplifying recycling processes with standardized collection services and clearer labelling and highlight the need for better consumer education on sorting, washing and properly disposing of plastics to improve recycling efficiency and reduce waste.[Image Credit: © Manfred Antranias Zimmer from Pixabay]
M&S Expands Beauty Takeback Scheme
	Marks & Spencer expanded its Beauty Takeback Scheme to 100 stores across the UK, doubling its footprint. Launched in June 2023, it allows customers to recycle any plastic or aluminum beauty packaging from any retailer. It has already processed over 1.6 tonnes of packaging. As part of its ongoing partnership with HANDLE, M&S has also introduced a hair comb made from 98% recycled packaging from the scheme. [Image Credit: © Marks and Spencer Group plc]
HUL Launches Circular India Toolkit To Promote Circularity
	Hindustan Unilever Limited launched its Circular India toolkit, aimed at accelerating plastic waste circularity in line with India's Viksit Bharat Vision. Developed with support from UNDP India and Xynteo, it compiles insights from HUL’s six-year experience in circular models and industry best practices and offers actionable solutions for waste management, focusing on multistakeholder partnerships, robust infrastructure, behavior-driven communication, social inclusion of informal waste workers and citizen action. [Image Credit: © Unilever]
UK Government Event Highlights Need For Global Plastics Treaty
	On November 6, the UK’s Department for Environment, Food and Rural Affairs held a roundtable with businesses and environmental leaders to discuss priorities for the upcoming Intergovernmental Negotiating Committee's fifth session (INC-5) on a global plastics treaty. Co-chaired by Defra Secretary Steve Reed and the Ellen MacArthur Foundation, the meeting emphasized establishing international rules and financial support to tackle plastic pollution, especially for countries in the Global South. Companies including Tesco, Unilever and Mars signed a joint statement calling for a strong, actionable treaty, while WRAP CEO Harriet Lamb highlighted the need for enforceable global regulations and funding for sustainable infrastructure. [Image Credit: © John Cameron on Unsplash]
Henkel And GIZ Collaborate To Improve Packaging Recycling
	Henkel and the German Agency for International Cooperation launched the "Reinventing Packaging" project to address plastic waste through better recycling practices, particularly focusing on flexible packaging. Showcased at the China International Import Expo, it aims to improve packaging waste management by promoting eco-design and implementing extended producer responsibility. Pilot projects in Suzhou and Xiamen increased plastic packaging recycling rates to over 50 percent. The project also explores new packaging solutions, such as Henkel's full-paper cushioning for e-commerce deliveries.[Image Credit: © Henkel (China) Investment Co., Ltd.]
UK Regulator Closes Investigation Into Unilever’s Green Claims
	The UK Competition and Markets Authority closed its investigation into concerns that Unilever potentially overstates the environmental benefits of some products, particularly in packaging. The probe focused on claims made about the "green" nature of brands including Dove and Lynx, and whether imagery, such as green leaves, misled consumers into thinking products were more eco-friendly than they were. The CMA noted improvements in the industry, with Unilever making changes to its claims and packaging, contributing to the decision to close the investigation. [Image Credit: © Unilever]
Trump Victory Could Undermine Global Plastics Treaty Goals
	Donald Trump’s election victory is raising concerns that US support for a strong global plastics treaty could diminish. Trump’s stance opposes reducing plastic production, aligning with oil-rich nations like Saudi Arabia and Russia, which have obstructed UN efforts to limit plastic pollution. This shift marks a reversal from the Biden administration's recent support for reducing plastic production, aligning with Canada and the EU in tackling pollution. Rep. Jared Huffman (D-Calif.) warns that under Trump the US would likely weaken treaty provisions, promoting industry interests over environmental safeguards. [Image Credit: © Plastics Today/Informa Markets]
Unilever Joins Calls For A Global Plastics Treaty
	Ed Shepherd, Senior Global Sustainability Manager - Circular Economy, at Unilever says the company, as a key member of the Business Coalition for a Global Plastics Treaty, wants a comprehensive global agreement to address plastic pollution, to complement voluntary industry actions. Such a treaty, Unilever argues, would harmonize global regulations, simplifying operations for businesses while fostering innovation and investment in sustainable packaging solutions. [Image Credit: © LinkedIn Corporation/Ed Shepherd]
Bioengineered Sticky Bacteria Shows Promise For Plastic Waste
	Rice University researchers developed bioengineered E. coli bacteria with the adhesive properties of mussels to break down polyethylene terephthalate. By introducing DOPA, a mussel-derived adhesive amino acid, and PET-degrading enzymes into the bacteria, scientists enhanced its ability to cling to and degrade PET effectively. Researchers aim to scale this solution, making it a viable tool for tackling plastic waste worldwide.[Image Credit: © NIAID on Unsplash]
Paper Refills In Beauty Packaging Are Sustainable But Need Innovation
	Morrama’s "Maya" line of refillable packaging, developed with China-based PPK, introduces paper-based refill packaging to the beauty industry. It’s used for products like lipsticks and palettes. Jo Barnard, Morrama's founder, says more innovation is needed and existing refills often struggle with recyclability and practicality. The Maya range focuses on paper pulp, partly due to its consumer appeal and recyclability, with hopes to transition to a fully plastic-free system. [Image Credit: © Morrama]
LA County Sues Coca-Cola, PepsiCo Over Plastic Pollution
	Los Angeles County filed a lawsuit against Coca-Cola and PepsiCo, accusing both of contributing to severe plastic pollution and misleading the public about the recyclability of their products. It claims that both companies have portrayed plastic recycling as a solution to plastic waste whereas, in reality, only a small portion of their plastic is recycled, and most recycling results in downcycled, non-recyclable products. LA County seeks civil penalties, an injunction to stop deceptive marketing, and restitution for consumers. PepsiCo and Coca-Cola cite statements from William Dermody, vice president of media and public affairs for the American Beverage Association, who argues that the companies’ bottles are recycled at a rate of 70 percent and are designed to be recycled into bottles containing recycled plastics.[Image Credit: © Ryan Brooklyn on Unsplash]
PepsiCo Plastic Pollution Lawsuit Dismissed
	A New York Supreme Court judge dismissed a lawsuit, brought by Attorney General Letitia James, accusing PepsiCo of environmental harm through plastic pollution. James’s office alleges that single-use plastic packaging from PepsiCo products contributed to pollution in the Buffalo River and contaminated drinking water, but Judge Emilio Colaiacovo ruled that responsibility for pollution ultimately lies with consumers who litter. Colaiacovo called the lawsuit “policy idealism” and emphasized the need for legislative or executive action to impose such liability on manufacturers.[Image Credit: © PepsiCo]
Australians Want Better Support For Compostable Packaging Disposal
	Research by Compost Connect and BioPak reveals Australians are eager to dispose of compostable packaging correctly but face challenges from confusing logos and inadequate council support. While 70 percent of respondents prioritize proper disposal, only 20 percent feel councils adequately support composting. Despite this, interest in compostable solutions is growing, with one-third already composting at home. However, just 10 percent recognize compostable logos and many consumers call for clearer visual cues and disposal guidance.[Image Credit: © frozennuch from Pixabay]
Strong Public Support For UK Ban On Single-Use Plastics
	A survey by environmental charity City to Sea reveals that 73 percent of UK citizens support a government ban on single-use packaging and 64 percent favor banning single-use plastics specifically in dine-in settings. These findings were presented at a parliamentary event urging the government to enact stricter plastic waste policies. City to Sea also calls for legally binding goals on reusable packaging and a robust deposit return scheme. [Image Credit: © tanvi sharma on Unsplash]
Ocado Expands Reusable Laundry Products Range
	Online UK grocery retailer Ocado expanded its Reuse range to include refillable laundry products, partnering with the UK Refill Coalition. Its new offerings, such as Reuse Clear Skies Fabric Conditioner and Non-Bio Liquid Detergent, join reusable pasta and rice packaging launched earlier in the year with high consumer satisfaction ratings. A recent survey found 72 percent of Ocado customers are concerned about single-use packaging waste.[Image Credit: © Ocado Retail Limited]
EU Plastic Packaging Waste Shows Slow Progress In Recycling
	In 2022 the EU generated 83.4 million tonnes of packaging waste, averaging 186.5 kg per person, a slight decline from 2021 but significantly higher than a decade ago. Plastic packaging accounted for 19 percent of this waste, of which 41 percent was recycled. Slovakia led EU recycling efforts with a 60 percent rate, while Malta managed only 16 percent. [Image Credit: © Julia M Cameron on Pexels]
Ireland’s Deposit Scheme Sees Take-Up Growing
	Ireland’s first deposit return scheme for plastic bottles and cans, launched in early 2024, is thriving after overcoming initial public resistance and logistical hurdles. Returns reached 111 million containers in August, a huge increase from February’s 2 million. Managed by Re-turn, the scheme aims to help Ireland meet the EU’s 90 percent recycling target for beverage containers by 2029. Public acceptance has grown, and the scheme also provides cash incentives, motivating people to participate. [Image Credit: © Re-turn]
French MP Proposes Ban On Small Plastic Water Bottles
	French MP Pierre Cazeneuve proposes legislation banning small plastic water bottles under 50cl, arguing that smaller bottles use excessive plastic for minimal water consumption. Polling by Zero Waste France and No Plastic in My Sea shows strong public support, with two-thirds of people backing the ban. France produces 13 billion plastic bottles annually, many of which end up in terrestrial and aquatic environments. [Image Credit: © pasja1000 from Pixabay]
UN Plastic Pollution Treaty Offers Historic Global Opportunity
	At the end of this November, the final round of negotiations for a UN treaty to end plastic pollution will take place in Busan, South Korea. These talks represent a critical chance to tackle the root causes of plastic waste. While businesses and the public strongly support the treaty, the challenge remains for governments to overcome divisions and unite for action. The treaty aims to address the entire life cycle of plastic, including production, design, and disposal, and calls for global regulations to prevent waste. [Image Credit: © Ellen MacArthur Foundation]
PureCycle Expands Plastic Recycling With Innovative Technology
	In partnership with Procter & Gamble, PureCycle developed FDA-approved recycling technology that effectively removes odor and color from plastic waste. It focuses on purifying polypropylene and the first production line will be fully operational by 2025. A second facility, in Augusta, Georgia, will feature eight production lines, boosting recycling capacity by 2027 and producing around 130 million pounds of purified resin annually. [Image Credit: © PureCycle Technologies, Inc.]