REUSE FOUNDATION PROMOTING REUSE TO PREVENT PLASTIC WASTE

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WELCOME TO REUSE FOUNDATION!

This month, REUSE Foundation was registered as a charity in the UK with the aim of preventing plastic waste.

REUSE Foundation is a broad coalition that brings together experts in the field, reuse companies, refill brands, entrepreneurs, consultants, practitioners and other motivated individuals and organisations. This diverse group is unified around the need to move to circular solutions to solve the plastics crisis. Not cleanups, not recycling, but prevention.

Reuse is widely recognised as the best near-term option to prevent plastic waste, but knowledge about these solutions is patchy, support is low, and many solutions fail to get off the ground.

This is where REUSE Foundation comes in. REUSE Foundation aims to prevent plastic waste by advancing reuse. It will serve as a knowledge hub, fund research and campaigns and support innovative solutions, especially in low-income countries.

In coming months, we will build our coalition and ready ourselves for launch later in the year. Meanwhile, please read and share the content we’ve made available and if our work is of interest, do get in touch.[Image Credit: © REUSE Foundation]

Highlights

The Refill Coalition Sees Success With In-Store Standardized Dispenser System
	After a six-month trial run, The Refill Coalition is expanding its standardized dispenser system to a second Aldi store in the UK. Launched in October 2023, the system features a container designed to be refillable with products from different manufacturers, can be transported to and installed in stores, and refilled at scale. The system lets shoppers bring their own container, use an in-store paper bag, or buy a reusable plastic vessel. Empty containers are collected, cleaned and returned to manufacturers to be refilled.[Image Credit: © Anja from Pixabay]
Consumer Brands Association Commends US Senate For Passing Legislation Seeking To Improve Recycling Data And Infrastructure
	The Consumer Brands Association praised the US Senate for passing bipartisan legislation seeking to improve data collection for recycling and composting and increasing rural access to recycling infrastructure. The Recycling and Composting Accountability Act aims to establish reliable and accessible data on recycling and composting nationwide; the Recycling Infrastructure and Accessibility Act seeks to improve recycling infrastructure in the country’s rural and underserved areas.[Image Credit: © Consumer Brands Association]
Keurig Announces Plastic-Free Single-Serve Coffee Pods
	Keurig announced the new K-Rounds single-serve plastic-free and aluminum-free coffee pods. The company said the K-Rounds pods are designed for the Keurig Alta, a brewing system currently under development. Also, the company said the new coffee pods will provide a sustainable option for the 45 million American consumers who use Keurig brewing systems.[Image Credit: © Keurig Dr Pepper]
SC Johnson Works With Amazon To Reduce Packaging For Windex Products
	SC Johnson partnered with Amazon to launch the Ships in Product Packaging initiative for the Windex brand of cleaning products. SC Johnson was able to reduce its packaging materials by 58 tonnes of paper and 4 tonnes of plastic since the initiative was launched in September 2023. The initiative is one of the strategies adopted by the company to reduce packaging waste and increase the recyclability of plastic waste. Latest research shows that between two and 14 percent of packaging materials are recycled, with the rest going to landfills or to the environment.[Image Credit: © S.C. Johnson & Son Inc.]
Lush Launches Bottle Packaging Made From Certified Prevented Ocean Plastic
	UK cosmetics retailer Lush partnered with Spectra Packaging to introduce 100ml, 250ml and 500ml bottles made from certified recycled Prevented Ocean Plastic. Shoppers can return empty Lush packaging through the Bring it Back program. Launched in 2021, the recycling program has accepted 2.27 million items, or about 55.5 tonnes of plastic stopped from becoming plastic waste.[Image Credit: © Lush Ltd]
SC Johnson And Liverpool FC Win ESA’s Sustainability Sponsorship Award
	Liverpool Football Club and corporate partner SC Johnson won the European Sponsorship Association’s 2024 Environmentally Sustainable Sponsorship Award. The judges recognized the partners’ “At work for a better world” campaign that aims to inspire football audiences and campaign for sustainability. Also, the campaign was aligned with the football club’s The Red Way strategy, which focuses on building a better future for the planet, people, and communities. In particular, the award acknowledges the campaign’s waste-collection project aimed at helping fans learn about plastic waste and promote PET recycling. [Image Credit: © The Liverpool Football Club and Athletic Grounds Limited]
Major Laundry Detergent Manufacturers Adopt Plastic-Less Packaging
	Leading laundry manufacturers are cutting their plastic packaging and expanding use of alternatives, including bio-based materials and refillable containers as part of their efforts to achieve their sustainability goals. For example, Procter & Gamble and Clorox claim that at least 75 percent of their packaging is recyclable or reusable. P&G introduced its Tide evo product in a recyclable paper box. Detergent manufacturer Mack worked with UK-based seaweed packaging company Notpla to develop seaweed-packaged laundry sachets.[Image Credit: © Erik Binggeser on Unsplash]
Dettol’s Advertising Campaign Highlights Ease Of Refilling Bottles For Cleaning Products
	McCann London launched an advertising campaign for Reckitt’s Dettol cleaning brand that highlights how any 750ml spray bottle can become a bottle of Dettol with the brand’s Refill range of products. The campaign, “Makes any bottle a bottle of Dettol”, aims to show that refilling does not have to be confusing. It also offers a solution to the “hassle” as a barrier to adoption of refilling cited by 22 percent of consumers, according to Tesco Media and Insight Platform 2022.[Image Credit: © Reckitt Benckiser]
Tide To Launch Environment-Friendly Laundry Care Product At SXSW 2024
	Tide plans to introduce its Tide evo laundry care product at the SXSW 2024. According to the brand, Tide evo comes in a laundry tile form and was developed to address consumer demand for a “lighter, faster and simpler” laundry care product. In addition to its innovative form, the product also features six layers of 100 percent concentrated cleaning ingredients. The product is manufactured in a factory powered by renewable energy and includes Forest Stewardship Council-certified recyclable paper packaging.[Image Credit: © Procter & Gamble]
Survey Shows Young Americans Driving Demand For Sustainable Packaging
	In the US, 54 percent of young consumers aged 18 to 34 said they prefer products with sustainable packaging always or often; only 33 percent of respondents 35 and older expressed the same opinion. Details of the 2024 Sustainability and Convenience in Packaging Survey, conducted by Pollfish for ALPLA, revealed that 48 percent of young consumers will not buy products that did not have sustainable packaging and 79 percent of young consumers are willing to pay more for environment-friendly packaging.[Image Credit: © Clair on Unsplash]
SC Johnson Chairman And CEO Calls For Federal EPR Regulation During Senate Appearance
	SC Johnson Chairman and CEO Fisk Johnson presented to the US Senate Committee on Environment and Public Works the company’s views regarding the federal policies on Extended Producer Responsibility. Johnson said he believes only a “government regulatory framework” can push all stakeholders in the “plastic ecosystem” to work together and effectively in dealing with plastic. He said there are five reasons for this claim: Americans want stronger plastic regulation; complex state regulations will create significant cost and confusion; regulation is necessary in promoting effective collaboration and at scale; continuing growth in landfill waste is unsustainable; and virgin plastic has a greater environmental impact than recycled plastic.[Image Credit: © S.C. Johnson & Son Inc.]
Smartfill Packaging System Allows Retailers To Sell Packageless Products
	Results of test runs for the Smartfill packageless packaging conducted by consumer goods manufacturers revealed that the technology can promote sustainable packaging in the retail industry. Developed jointly by Smollan and DY/DX, the technology is designed to provide retailers with a “smart, efficient and sustainable solution”. South African retailer Spar Tembisa reported the success of a Smartfill pilot that allowed shoppers to buy and pay only for amount of product they wanted. Unilever also implemented a Smartfill pilot, allowing shoppers in Bangladesh to buy products in a packageless format.[Image Credit: © Annushka Ahuja on Pexels]
Greenpeace, Everyday Plastic Continue Big Plastic Count Campaign In the UK
	Environmentalist group Greenpeace is working with nonprofit Everyday Plastic to hold the second Big Plastic Count in the UK during March 2024. First held in 2022, the campaign seeks to emphasize the volume of plastic waste discarded by households and to call on governments and businesses to deal with the problem. According to Greenpeace and Everyday Plastic, more than 80,000 participants, including 10,000 schools, joined the survey. Results of the 2022 survey revealed households disposed of almost 2 billion pieces of plastic packaging each week and only 12 percent was recycled. 83 percent of plastic waste came from food and drink packaging.[Image Credit: © Antoine GIRET on Unsplash]
Procter & Gamble Reaches Significant Sustainability And Clean Energy Milestones In India
	Procter & Gamble highlighted achievements related to sustainability and clean energy in India. The company is working with recycling partners across 75 cities in the country to collect and recycle plastic waste. Also, the company achieved “plastic waste neutrality” by recycling 100 percent of its post-consumer plastic packaging waste[Image Credit: © Energy Alternatives India (EAI)]
Flexible Plastic Fund’s AI Certification System Confirms Volume Of Plastic Waste Aldi UK Recycled
	In February 2024, Aldi UK received the first certificate created by eco2Veritas confirming that it recycled 62 tonnes of in-scope polyethylene and 25 tonnes of in-scope polypropylene plastic waste. Greenback Recycling Technologies developed eco2Veritas, an artificial intelligence-powered technology that monitors and certifies the volume and process of plastic recycling. The Flexible Plastic Fund supports retailers by providing independent monitoring and verification of the flow of materials using the AI-powered evidence system.[Image Credit: © The Flexible Plastic Fund / Ecosurety]
US Plastics Pact 2022 Report Shows Increase In Use Of Sustainable Plastic Packaging
	US Plastics Pact member organizations reduced their use of plastic packaging containing items classified under Problematics and Unnecessary Materials List from 14 percent in 2021 to 8 percent in 2022. Details from the organization’s most recent report, which includes data released by member organizations in 2022, revealed that reuseable, recyclable or compostable plastic packaging increased from 36 percent to 47.7 percent during the same period. Use of postconsumer recycled content or responsibly sourced bio-based content in plastic packaging grew from 8 percent to 9.4 percent.[Image Credit: © U.S. Plastics Pact]
Procter & Gamble Settles Case Involving False Recycling Claim In The Philippines
	Procter & Gamble settled with environmentalist groups and members of fishing communities in the Philippines in response to complaints filed of false and misleading recycling claims. The complainants filed complaints against P&G and other consumer companies, including Unilever, Coca-Cola, Pepsi and Colgate, but only P&G has so far chosen to negotiate with the groups. The case filed with the Department of Trade and Industry’s Fair Trade Enforcement Bureau claimed the seven companies’ recycling claims were misleading because not all plastics are recyclable.[Image Credit: © Procter & Gamble]
UK Consumers Think Retailers Use Too Much Packaging, Survey Shows
	In the UK, 71 percent of people think supermarkets and other retailers use “too much packaging”, while 88 percent said only recyclable material should be used in packaging. Results of a survey by YouGov for the Local Government Association also revealed that 85 percent of respondents believe the Government should require companies to cut the packaging used. Over half believe councils are more trustworthy than the Government (6 percent) or industry (8 percent) when it comes to running waste and recycling services.[Image Credit: © Franki Chamaki on Unsplash]
Unilever Extends Partnership With Largest Network Of Junkshops In The Philippines
	Unilever Philippines extended its partnership with Quezon City’s Linis Ganda, the largest network of junkshops in the Philippines. Linis Ganda’s plastic waste collection program encourages households to segregate and collect flexible packaging waste with cash incentives for every kilogram of collected waste. The partnership is part of the company’s “Misis Walastik” sustainability strategy, which aims to deal with the problem of plastic sachet waste while offering a decent source of extra income for some households.[Image Credit: © Unilever ]
Plastic Packaging Industry Groups Claim Proposed Packaging Rules Violate EU Laws
	Plastic industry groups European Plastic Converteres, IK Industrievereinigung Kunststoffverpackungen e.V. and Elipso claim that certain provisions of the proposed European Union Packaging and Packaging Waste Regulation violate EU laws. International law firm Dentons was commissioned by the industry groups to evaluate the PPWR, which led the groups to call on Member States and the European Parliament to remove “Plastic-Discriminatory Provisions” from the proposed rule. The groups claimed that the proposed rule’s anti-plastic packaging provisions violate the principle of equal treatment, which requires “comparable circumstances to be treated equally”. Also, the EU principle of “proper legislative procedure”, which requires all related factors and circumstances to be considered, was not observed in the drafting of the proposed rule. [Image Credit: © Ariungoo Batzorig on Unsplash]
Unilever Joins Forces With Indonesia’s Islamic Boarding School Community To Promote Sustainability
	Unilever Indonesia signed a memorandum of understanding with the Ministry of Religious Affairs of the Republic of Indonesia to expand the Pesantren Sehat Hijau Berdaya Program, a collaboration with an Islamic boarding school to promote hygiene and health, nutrition and environmental management. With a focus on environmental management, the Green Pesantren Program aims to use peer-to-peer education to promote environment-friendly and sustainable Pesantren environment, including waste management and water stewardship programs.[Image Credit: © Unilever ]
Scientists Detect, Measure Microplastics Presence In Human Placentas
	Scientists discovered the presence of microplastics in all 62 human placentas, according to a study published in February this year in the journal “Toxicological Sciences”. Research by scientists from the UNM Department of Pharmaceutical Sciences, Baylor College of Medicine, and Oklahoma State University revealed microplastic concentrations ranging from 6.5 to 790 micrograms per gram of tissue. Results of the saponification and pyrolysis conducted by the researchers showed that polyethylene accounted for 54 percent of microplastics found in placental tissue, with polyvinyl chloride and nylon accounting for 10 percent each.[Image Credit: © FLY:D on Unsplash]